Graphic Design · Art Direction · Creative Management
Jessica
Gladstone
Award-winning designer with deep expertise in brand identity, packaging, print, digital, and experiential design.
Product Design · Photography · Art Direction
Product Design — Boppy Teething Scarf
A concept sketched up shortly after joining Boppy — four separate teething scarf designs that opened a new product category at Buy Buy Baby, Babies "R" Us, and Amazon. Art directed the full shoot: casting, apparel, hair, makeup, set stylists, and packaging design. Coordinated video shoot and print advertisements. Photography by Howard Sokol Studios.
Concept Sketches
Packaging Lineup
Full-Page Print Ad
300×600 Digital Ad
Packaging Design · Brand Identity
Boppy Product Packaging
Tasked with unifying a conflicting set of design parameters serving US and Global markets across the entire Boppy product line. Responsibilities spanned line planning with product managers, art directing photographers, sourcing materials with vendors, and coordinating technical specifications with press operators. Also included trend forecasting, catalog creative direction, and trade show preparation.
Digital Advertising · Social Media
Digital Ads
Banner ads, Instagram and Facebook posts across a variety of clients — spanning retail, beauty, consumer products, and hospitality categories.
Animated Banner Ad
Primrose Park Print Ad
160×600 Banner
728×90 Leaderboard
300×250 Banner
728×90 Leaderboard
Quotable Tuesday Social Post
Boppy Animated Ad
Video Production · Art Direction
Videos
Art Director for each production — working with outside agencies and freelance producers to select talent, secure locations, determine wardrobe, and direct each set. Scripts and storyboards developed with internal Boppy marketing, followed by hands-on production direction and post-production editing notes.
The best parenting advice for Prince Harry and Meghan Markle · 30 sec
Product introduction video for retail and digital channels
Boppy® ComfyChic™ Baby Carrier: Designed for ultimate comfort
30-second brand video for digital and retail platforms
How-to video: Front Facing In
Video content available on the Boppy YouTube channel.
Print Design · Publication Design · Catalogs
Boppy Print Materials
Led a complete overhaul of Boppy's print materials: print ads, product catalogs, consumer one sheets, brochures, pamphlets, and a brand manual. Published in Pregnancy and Newborn magazine and distributed across major retail partners including Buy Buy Baby and Amazon.
2020 Print Ad · Pregnancy and Newborn
2019 Boppy Catalog Cover
Catalog Interior Pages
Amazon Product Insert Cards
BuyBuy Baby Registry Books
Consumer One Sheets
Brand Manual 2016
Brand Manual Interior
Exhibition Design · Environmental Design
Boppy Booth Design
JPMA Trade and Consumer show booth design featuring a "living" wall made of faux succulents shaped into the Boppy signature icon, product layout, and signage. Concept sketches through final installation — creating a memorable brand experience at major trade shows.
Overhead View
Alternate Concept Sketches
Proposal Design · Government / Federal
Accenture Examples
Cover designs and text layout exercises representative of design solutions produced for active proposals at Accenture Federal Services, where Jessica currently serves as lead creative designer.
Brochure Design · Information Graphics
Harris Corporation
Harris Corporation specializes in broadcast technology services. These brochures, pamphlets, and promotional materials showcase video infrastructure, advertising, and workflow management solutions — with design, layout, and information graphics by Jessica Gladstone.
Print materials including digital timeline illustration
Product One Sheet
Consumer Products · Retail Partnership
Nickelodeon / Lowe's Signature Series
A partnership with Lowe's Home Improvement and Signature Paints, translating popular Nickelodeon cartoon shows into 12 children's bedroom, playroom, and bathroom design inspirations displayed in-store. Responsibilities included concept sketching, set design and styling, paint chip naming and design, and inspiration card and brochure design.
Brochure and paint chips
Bedroom & bathroom inspiration cards
Illustrator room design concepts
Sketches → Illustrator files
Event Design · Brand Identity · Experiential
The SemperComm Foundation
A charitable non-profit supporting US military members at remote overseas bases — each annual black-tie gala raised ~$125,000 per base. Served as creative lead overseeing five team members for two consecutive years. Responsibilities included "For Them" theme, logo, promotional campaign, invitations, program design, interior decor, silent auction sourcing, entertainment (The Charlie Daniels Band), sponsorship sourcing, and a remarkable 30-foot wall of printed metal dog tags strung individually with chain.
Black tie gala · 600 guests
Table design, auction box & awards
Event Logo & Catalog
Invitation Suite
"Military shirt" napkins & dog tag placeholders
Name place holder detail
Custom tables & floral centerpieces
Event entry with 30-foot sponsor wall
30-foot wall of printed metal dog tags
Behind-the-scenes wall installation
In-House Design · Consumer Products
Various In-House Design Work
Graphic design for product packaging, posters, catalogs, and other print materials across in-house roles at Nickelodeon, Mattel, The Learning Curve, and Sony.
SpongeBob SquarePants packaging
Sneezers specialty packaging
Barbie doll packaging
Barbie Fashion Avenue
Barbie furniture packaging
Fairly OddParents one sheet
Hanson sweepstakes poster
Learning Curve catalog covers
Catalog interior spreads
Sony product one sheet
Freelance Design · 14 Years
Freelance Design
A 14-year freelance practice spanning specialty food packaging (sold at Uncommon Goods and shows nationwide), independent film posters, vehicle wraps, museum exhibition panels, community cultural events, and medical leave-behind collateral.
Sangria Salsa label design
LinusBio Doctor Discussion Guide
Independent Film poster
DC Road Runners logo & vehicle wrap
Museum panels · tuberculosis exhibition
Primrose Park coupon & mailer
Agility Solutions one sheet
